Ollie Ratcliffe

I’ve always been more interested in what marketing actually does for a business, rather than what it looks like on a report. Over the last 10+ years, I’ve worked across agency and client-side roles, delivering growth for brands including Yorkshire Tea, Interflora, Samsonite Suitcases, as well as a range of scaling eCommerce businesses. The common thread has always been the same. Marketing should drive real, measurable outcomes, not just activity. Now, I focus on building growth engines. Through Momentum, I work with brands to design and run marketing systems that connect paid media, search, content and data into a single model, built to drive revenue over time, not just short-term spikes in traffic. Most agencies still optimise channels in isolation. I’m more interested in how ever...