Nick Baudoin

Nick Baudoin is the founder and president of Alkali, a design, engineering and strategy firm that builds websites and software for established B2B companies, enterprise brands and the agencies that serve them, with clients including 1Password, iHeartMedia and Pernod Ricard. Nick started Alkali in 2015, before focusing on it full-time he worked as a cloud engineer at Google, and spends most of that time now with the part of the economy that rarely gets written about: manufacturers, industrial distributors and equipment makers, companies that have been excellent for decades and win almost everything on referral. He speaks and writes regularly on B2B web design, SEO, AI search and industrial marketing. Everything offered here comes from work Alkali has shipped. Real clients, real constra...