Nick Bartlett

I’ve spent over a decade helping eCommerce and DTC brands scale internationally by making logistics simpler and more strategic. My expertise is in global supply chains, cross-border fulfillment, and navigating the constant curveballs of tariffs, customs, and market expansion. I’m the Co-Founder of Wayfindr (Previously CBIP Logistics), a 4PL logistics company based in Hong Kong. I work with brands in mature stages of growth — from Shopify sellers to fast-scaling global retailers — to streamline fulfillment, cut costs, and unlock new markets. Outside of work, I am an avid golfer, a regular podcast guest and speaker. I love breaking down complex logistics into practical takeaways that founders can actually use. Fun fact: I originally trained as an actor and even appeared as an extra ...