Nick Bartlett

I’ve spent the last decade helping eCommerce and DTC brands expand internationally by making logistics simpler and more strategic. My expertise is in global supply chains, cross-border fulfillment, and navigating the curveballs of tariffs, customs, and market expansion. Today, I’m the Co-Founder of Wayfindr, a 4PL logistics company based in Hong Kong. I work with ambitious eCommerce brands and established global retailers to streamline fulfillment, reduce costs, and unlock new markets worldwide. Outside of work, I’m a regular podcast guest and speaker, and I love breaking down complex logistics into practical takeaways that founders and operators can actually use. Fun fact: I originally trained as an actor and even appeared as an extra in The Lord of the Rings. These days, I use that ...