Nathan Hall

Nathan Hall is the founder of Lefty Media Co, a Kansas City studio that helps businesses get found and named by AI. He works on two things he measures obsessively: GEO, whether AI even knows who you are, and Pick Rate, whether AI actually picks you when someone asks for the best in a category. One is being known. The other is being chosen. His approach is stubbornly data-first, but he will be the first to tell you the data is only half of it. Nathan reads hundreds of real AI answers by hand every week to separate what genuinely earns a citation from the hype, and he is happy to show the receipts. He got into this from a simple, nagging question: why does AI name one business and skip another that is just as good? He is not the loudest voice on this stuff, just one of the few actually c...