Co-Founder at ai{Found}RE™. Top-100 KW agent who watched her own team's AI-sourced leads grow 0 → 35% in 12 months, reverse-engineered why, then productized it. Quotable on AEO, AI search, structured data, AI in real estate.
Nancy Chu is the co-founder of ai{Found}RE™, the AI visibility scoring and improvement system for real estate agents. She's also a Top-100 Keller Williams agent — ranked #28 on the RealTrends 1000 list of America's best real estate agents — with 1,300+ closings and $500M+ in career volume since 2005. The origin story is the methodology itself. Starting in 2025, Nancy began noticing a new kind of lead arriving at her practice — buyers and sellers who already knew her work because they had asked an AI assistant for an agent recommendation. By 2026, those AI-sourced referrals had grown from 0% to roughly 35% of her team's closings. She and her co-founder Raf Ricci reverse-engineered what was actually moving the needle. Not paid ads. Not social media volume. Not traditional SEO. It was a ...