Nacho Gonález

I'm a product leader with 10+ years building digital products at high-growth companies. I've led product teams at Cabify, Inditex, and Factorial HR, and I'm currently Head of Product at MITO AI, where I work at the intersection of AI and enterprise software. I'm also the founder of QR Nova, a QR code platform built for small businesses that need reliable, affordable tools without vendor lock-in. Through QR Nova, I work closely with restaurants, retailers, and marketing teams on physical-to-digital conversion, helping them understand when QR codes work, when they fail, and how to build campaigns around them. I comment on product strategy, SaaS tools, small business marketing, QR code technology, and AI in product development. I've been quoted in contexts ranging from startup tactics to...