Ms Lisa Ocharo

Lisa Ocharo | Global B2B Marketing, Account-Based Marketing & Go-to-Market Strategist Lisa Ocharo is an award-winning B2B marketing professional and accredited Account-Based Marketing (ABM) practitioner based in Germany, with over 10 years of experience spanning North America, APAC, Europe, Middle East, and Africa. She currently works at Merck (MilliporeSigma) and has previously held marketing and leadership roles at Bosch, NTT DATA, Dimension Data, and Microsoft. At NTT DATA, her ABM initiatives exceeded pipeline goals by 209% in key strategic accounts and contributed to award-winning marketing programmes recognised by Forrester and the Marketing Week Awards. Her professional recognitions include the Rising Star in Marketing Award, participation in President Barack Obama’s Young A...