Mr. Allen Anant Thomas

I audited 47 Performance Max accounts last quarter. 43 of them, 91%, had a tracking leak so big that Google was treating every form fill as a conversion of equal weight. A junk newsletter signup counted the same as a $30k demo booking. The algorithm optimized for the cheapest form fill and got worse every week. The fix wasn't a creative refresh or a bid strategy switch. It was assigning explicit conversion values per event and piping offline conversions back from the CRM via HubSpot and Make. Once that loop closed, qualified CPL dropped 34% in 90 days. Junk-lead rate fell from 47% to 12%. Same budget, same creatives. I run The Growth Engine, a performance marketing agency in Delhi. We work with B2B SaaS, D2C ecommerce, and a few medspas. We are the team you call when the dashboard say...