Miss Yasmine Guerroui

Growing up, I was introduced to PR and networking through my mum. Even as a teenager, I found it natural to connect with people of all ages and backgrounds. Those early experiences shaped how I understand communication, relationships and strategy—skills that would later become central to my approach to marketing. Creativity was an equally important part of my upbringing. I come from an artistic Milanese family and grew up surrounded by museums, artists, sculptors and musicians. Being immersed in such a creative environment taught me to appreciate originality, storytelling and the power of visual expression. Together, these creative and strategic influences shaped the way I see the world and how I approach my work. When I discovered digital marketing at 18, I immediately felt drawn to ...