Mikaela Generoso

Being an international studies graduate, I didn't really expect myself going into marketing. Heck, I was one of its staunchest critics. I hated the idea of selling to people. I hated the idea of aggressive promotional tactics. That is, until I get into content writing. Well, not exactly. It took me about 3-4 years of content writing experience to figure out that marketing isn't about selling; it's about solving your ideal customer's problems. And this has become my north star in everything that I did. I use long-standing SEO strategies like keyword research, not just to insert them in websites, but to figure out what people are asking or having problems with, and writing content that solves those problems. That means throwing out irrelevant metrics like keyword density or impressions o...