Michael Schodorf

👨‍💼 My Role As Director of Marketing: I lead all efforts related to brand, sales enablement, and business development. My responsibilities fall into three primary areas: Brand Management: Maintain and evolve company branding, messaging, tone, website, and tradeshow materials. Implement updates based on our latest brand discovery work (brand story, promise, message house, sales funnel, etc.) Inside Sales Support: Provide brokers and our national sales team with tools, collateral, and training Manage intake of marketing requests via Asana, including email blasts, promotions, giveaways, and custom materials Meet bi-weekly with the sales team to align on needs Business Development: Track product cost models and customer pricing. Lead bid solicitation and contract management processe...