Michael Carpenter

I'm the founder of Forge, a platform built specifically for home service contractors, plumbers, HVAC techs, electricians, and roofers; to get a professional website live, manage leads, and collect Google reviews without needing a tech background. Before building Forge, I watched contractors lose jobs not because of their work, but because they were invisible online or too slow to respond. I built Forge to fix that. I write and speak about contractor marketing, local SEO, and what actually works for trade businesses trying to grow.