Melissa Sabourin

I have over 8 years of experience in driving sales, efficiency, and impact in the Telco industry. I have a strong background in media strategy and planning, with a focus on ESG, corporate reputation, and brand affinity campaigns.I led a small team that develops, produces, and executes the organic social media strategy for Rogers, reaching millions of customers and stakeholders across multiple platforms. I also guide the branding and media execution for Rogers Wireless Small Business and Rogers Preferred Program, finding areas of growth despite the pandemic and the closure of retail locations. My skills include marketing strategy, brand management, customer life cycle management, traditional and digital media, and building engaged and motivated teams. I am passionate about creating posit...