Melissa Mitchell

I’m the founder and jewellery designer behind West of Fourth, a Calgary-based custom jewellery studio specializing in engagement rings, heirloom redesigns, and alternative engagement rings. I work one-on-one with clients to guide them through the custom design process, stone sourcing, and production planning, with a focus on collaboration, craftsmanship, and realistic timelines. My work often involves explaining the differences between lab-grown and natural diamonds, how design translates to a wearable piece, and how existing stones can be redesigned or reset into new pieces. I regularly advise clients who are navigating major purchasing decisions and looking for practical, transparent guidance rather than retail sales pressure. I’m a GIA-trained jewellery professional and frequently ...