Melissa Dawson

With 14 years of experience in social media, influencer, and digital marketing, I help mission-driven companies make an impact through data-driven social media programs. I am skilled across the spectrum of social media, from strategy and production to creative direction, paid social, community management, influencer management, social care, and content creation. I have worked with a diverse range of brands across industries, including tech, finance, healthcare, fitness, and nonprofit. I have partnered with brands like Procter & Gamble, Luvs, dbt Labs, Robinhood, Mercedes-Benz, Circle K, RingCentral, VMWare, Celebrity Cruises, Orangetheory and When We All Vote. I blend creativity and data-backed analysis to develop and execute social strategies that drive retention, growth, and ...