Megan Nufer

As VP of Finance and Consumer Innovation at SmarterX, I oversee the finance and accounting teams while driving new consumer innovations. I joined SmarterX through the acquisition of Mayven, a company I founded to democratize search and spotlight the attributes and values of CPG products, helping consumers make more informed choices. My career began in public accounting, where I spent over a decade in financial services. This experience gave me the foundation to pivot into entrepreneurship, allowing me to leverage my expertise and passion to build a business rooted in impact and purpose. At the core of everything I do is a commitment to transparency, innovation, and creating meaningful change in the consumer space.