Matthew Hu

Matthew Hu is the founder and lead reviewer at SoftCrit, an independent publication where he personally installs, configures, and hands-on tests business software. With nearly a decade in product operations and growth for SaaS and digital-commerce businesses — including Weimob, a publicly traded SaaS leader, and Baidu — he brings an operator's lens to software reviews. He has tested 70+ tools across accounting, CRM, client portals, studio management, and invoicing, with verified pricing and no paid placements. His work focuses on helping small businesses pick the right tools based on real testing, not marketing.