Maryna Zavyiboroda
Head of Marketing at Univisia
Head of Marketing at Univisia
I build content systems that help B2B SaaS and IT services companies grow visibility, trust, and demand. My focus is on strategy, structure, and long-term impact: aligning content with business goals, building scalable workflows, and turning storytelling into a growth lever. What I do best: * Content strategy for B2B SaaS & IT services * Demand generation & inbound content * SEO and GEO-driven editorial systems * Thought leadership & PR-ready content Over the past year, I’ve been actively integrating AI tools into content workflows: from research and writing to creative ideation and visual generation, helping teams work faster without sacrificing quality or strategic depth. Alongside my core role, I’m building magic.lviv – a local guide in the city of Lviv, Ukraine. ...