Mary Urdahl

Mary Urdahl is a paid media and marketing strategist with 25 years of experience running PPC and integrated campaigns across Google Ads, Microsoft Ads, Meta, and emerging platforms. She works with B2B and consumer clients through Blue Door Consulting and E4C5, a boutique agency focused on SEO, GEO, and paid strategy for SaaS and technology brands. Her current work includes leading go-to-market strategy for Hupmapper, a tool that measures how far a piece of writing diverges from AI-generated output, giving her a close vantage point on how AI is reshaping content, hiring materials, and workplace communication. She's a regular source on AI's impact on marketing, brand voice, and the future of work.