Marcus Sanford

Marcus Sanford, Co-Owner of Sanford Consulting, is a 20-year veteran specializing in the technical architecture and performance measurement of digital marketing systems. Based in Green Bay, Wisconsin, Marcus provides deep, actionable commentary on how businesses translate website data into measurable revenue and defend organic visibility against constant algorithmic shifts. Core Areas of Expertise for Media Commentary: Advanced Web Analytics (GA4/Looker Studio): Translating complex user data into business intelligence. Commenting on the shift from Universal Analytics, cross-channel attribution, data layer implementation, and the creation of actionable executive dashboards. AI-Integrated Search (SEO/AEO): The effect of Google's AI Overviews (SGE) on organic traffic. Commentary on AI-R...