Marc Lefton

I specialize in purpose-driven branded direct marketing companies. With 26 years of NYC creative and marketing experience, I have a proven track record of delivering innovative solutions for clients across highly regulated industries, such as financial, medical, cannabis, and political. As a fractional CMO and creative director, I also work with fast-growing startups and mid-market brands to create go-to-market strategies, media planning and buying, creative direction, and brand research. I leverage my expertise in programmatic media and AI to optimize ad performance and audience engagement through data-driven precision. I am passionate about embracing emerging trends and technology, and I have founded, grown, and sold two agencies, as well as a Webby award-winning platform for agency...