Madeleine Hayes

My interest in brand communications began while working a harvest in Sicily. During that time, I became fascinated by how the winery translated its story to visitors — through media outreach, consumer tastings, and curated dinners that underscored not just the wine itself, but the narrative and moment the brand sought to convey.Since then, I have built professional experience in this space, supporting and leading projects across integrated marketing campaigns, media outreach, and consumer and trade activations. Through this work, I’ve found that I enjoy working at the intersection of creative storytelling and structured execution by bringing clarity to complex projects, using data to inform planning and idea generation, and ensuring campaigns move seamlessly from concept to delivery.I’m...