Luke F. Walton

Luke can speak to: how AI search and AI agents are reshaping small business; what generative engine optimization (GEO) actually means for brand visibility; the ethics and accountability of deploying AI; building an AI startup as a solo technical founder; and AI's impact on creative industries like music. Luke F. Walton is the founder and CEO of Surmado, an AI orchestration platform that helps small businesses stay visible and competitive as search and customer discovery move into AI systems. He built the company's core technology himself, teaching himself to code in the process, and now leads a team building tools for AI search visibility (GEO), local discovery, and automated web infrastructure. He is also a philosopher of AI ethics. His research on answerability — who must answer whe...