Liam Waddy
Founder, The Lightning Agency—SEO, Gen AI, Paid Media & Content for Fast-Growth Brands
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Founder, The Lightning Agency—SEO, Gen AI, Paid Media & Content for Fast-Growth Brands
Liam is the founder of The Lightning Agency, a digital marketing agency built for fast-growth brands. He's helped scale more than 300 businesses and personally overseen $40M+ in ad spend across Google, Meta, and Bing—but what drives him is the story behind those numbers: the local pool company that went from invisible to ranking for hundreds of keywords, the political campaign that reached nearly half a million people and ended with the candidate being elected, the small business that finally got the phone ringing. His focus is the practical side of growth—SEO and local SEO, paid media, and the strategy that ties them together—especially for home-service, real estate, and local businesses that want results, not jargon. He's always glad to talk about what's actually working right now in...