Lexi Petersen

Lexi Petersen is the Founder and Chief Creative Officer of Cords Club, a Spanish Fork, Utah based jewelry brand celebrated for its hypoallergenic, flat back studs and cult level community of gold and silver lovers. What began as a personal search for comfortable earrings after struggling to find quality flat back studs for sensitive skin evolved into an eight figure DTC company with a 30 person hybrid team and more than 180K Instagram followers. Lexi oversees brand vision, product innovation, creative partnerships, and manufacturing coordination, blending data driven marketing with a strong instinct for storytelling. Before launching Cords Club, Lexi worked as a licensed dental hygienist, a clinical background that shaped her understanding of biocompatible materials and ultimately infl...