Lachlan Tetlow-Stuart

Founder of Animately (animately.co). We make GIFs work in email marketing. Most GIFs marketers want to embed are too big. Mailchimp recommends staying under 1MB and Klaviyo caps animated GIFs at 5MB. Anything bigger slows open times on mobile and breaks the experience. We compress GIFs down to fit those limits without making them look terrible. The category had been stagnant for decades. We're modernizing it with machine learning. Topics: GIFs in email marketing, image size and email performance, animation formats (GIF, WebP, AVIF), machine learning in media compression, web performance, and the indie SaaS founder experience.