Kristina Vorobeva

Global Communications and PR leader with 15+ years of experience scaling brands across international markets. My background includes leadership roles within global agency networks — Havas, Saatchi & Saatchi, and BBDO — as well as entrepreneurial experience as the founder of Sparrow PR, a hybrid global consultancy supporting brands across tech, web3, lifestyle, wellness, tourism, culture, and fashion. I have worked across multiple international markets, including the USA, LATAM, MENA, Africa, CIS, and Asia. I help founders scale brands internationally, build trust, and manage reputation as the company grows.