Kevin Brown

Co-founded Affiliate Window (Awin). CEO at FanCircles. Expert on affiliate marketing, influencer measurement, and direct-to-consumer audience infrastructure.

About

I founded Affiliate Window (now Awin.com) in 2000 with the goal of building a tracking infrastructure that could attribute every online sale to the publisher who caused it. I wrote the tracking software myself. Over the next eleven years as CEO, we grew the company to over £110 million in annual revenue, 850 advertisers, 80,000 publishers, and offices in London and Baltimore. Major clients included Nike, Vodafone, and Dixons Store Group. We acquired Buy.At from AOL and sold a majority stake to Axel Springer in 2009. The company merged with Zanox and rebranded as Awin, which is now one of the largest affiliate networks in the world. The entire business was built on one principle: cost-per-action attribution. The advertiser only pays when a sale happens, and every sale must be attributed ...

Kevin Brown

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Entrepreneur lets bands call the tune by handing them back their fan clubs

Axel Springer and PubliGroupe acquire majority interest in Digital Window

SUPERFAN ENGAGEMENT PLATFORM FANCIRCLES RAISES $2M

Personalized Advertising: Stories and Insights from Experts

Lessons Learned From Audience Feedback: Content Strategy Pivots

14 Customer Segmentation Strategies That Drive Results in DTC Marketing

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Experience

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Connectively On

Featured

Entrepreneur lets bands call the tune by handing them back their fan clubs

Axel Springer and PubliGroupe acquire majority interest in Digital Window

SUPERFAN ENGAGEMENT PLATFORM FANCIRCLES RAISES $2M

Personalized Advertising: Stories and Insights from Experts

Lessons Learned From Audience Feedback: Content Strategy Pivots

14 Customer Segmentation Strategies That Drive Results in DTC Marketing

Experience

Expertise

Contact Information

Websites

Verification Signals