Kevan Shah

I help Web3, AI, and DeFi teams grow — with marketing systems that compound. From go-to-market strategy to campaign architecture, I’ve led initiatives that raised over $30M, brought in 500k+ users, and helped scale some of the most impactful ecosystems across Web3. My work spans quest and referral systems, staking mechanics, token/NFT GTMs, anti-sybil campaign design, and wallet-level attribution that leadership can trust. I specialize in: • Web3 growth & ecosystem marketing • Quest/points campaigns and incentive architecture • Token/NFT launch strategy and liquidity planning • KOL programs and referral loops • DeFi growth: TVL, staking, liquidity, community • Attribution: wallet stitching, CAC→LTV, retention dashboards • Business development and strategic partnerships