Kendra Shapiro

Kendra Shapiro is the creative lead and Co-Owner of Shapiro Diamonds, a Dallas-based private showroom known for one-on-one, concierge jewelry design. Over the past three decades, she has guided clients through the full custom process—sketch → CAD → wax prototype → casting → setting—to produce more than 30,000 bespoke and private-label pieces. An SMU graduate (marketing & design), Kendra blends business acumen with a refined aesthetic and deep knowledge of the diamond and precious stone market. Reporters turn to her for clear, jargon-free explanations of cut, color, clarity, carat; shape and setting trends; lab-grown vs. natural considerations; pricing dynamics; and what today’s buyers actually want from a jeweler. She can also speak to the Dallas market, proposal-season patterns, an...