Kelly Paul

Kelly Paul is the Vice President of Marketing Operations at New Path Digital, a full-service digital marketing agency based in North Carolina. She specializes in connecting data, creative strategy, and performance media to drive measurable business growth for clients across industries — including legal, higher education, nonprofit, and home services. With more than two decades of experience leading marketing strategy, Kelly is skilled in OTT/CTV advertising, SEO, conversion rate optimization (CRO), and marketing data warehousing. Her focus is on building systems that translate complex data into actionable insights, helping organizations make smarter, faster marketing decisions. Kelly is also a frequent content creator and thought leader on topics such as marketing innovation, data-driv...