Katy Borja

I am a true marketing generalist. You name it, I've probably done it. I have experience across a variety of digital tools and industries (SAAS, Non-Profit, Hospitality, Manufacturing, and Content Marketing). I thrive on strategic planning and using data to make business decisions - no "we've always done this" here! Areas of Expertise: * Digital Marketing Strategy, Plan, and Implementation * Email Marketing Automation, Strategy, and Analysis * Social and Paid Content Marketing * Email Marketing * Web Development Management with a Mobile-First Perspective * Content Development, optimization (SEO, SEM), and analytics * Digital Acquisition and Retention Marketing * Managing in-house teams and external vendors