Katie Irving

Katie Irving is a leading expert on youth culture and the founder of Moonshot, an insight agency that propels youth brands by uncovering the culture, trend and mindset of Gen Z + Gen Alpha consumers. Formerly the Senior Director of Concept at Abercrombie & Fitch, Katie has consistently generated 7 and 8-figure growth for industry-leading brands including Hollister, Abercrombie Kids and Gilly Hicks. Katie uncovers opportunities and drives growth by anticipating the evolving mindset of the world’s most powerful generations. She is a board member and advisor to stealth, youth-focused startups and the Color Association of the United States. Katie is also an active member of The Board, The Upside and the Female Founder Collective. Download Moonshot’s latest youth culture report: htt...