Katherine Neli MA in Planning of Creative Industries

Katherine Neli is co-founder of Brand Doula (www.brand-doula.com), where she helps startups and growing businesses turn complex ideas into clear, structured, and scalable brand identities. Her path here was unusual: she started in design, then earned a Master's in Spatial Planning researching the economics of creative industries, before moving into content and social media marketing — working with both B2C and B2B brands across e-commerce, IT, and SaaS. That mix shapes how she works today: she focuses on how website architecture, brand content systems, and storytelling connect directly to business growth, not just how they look. Her core belief: if people don't understand what you do, they won't buy — no matter how polished the product is. Topics she speaks on: Why "the brand already e...