Katherine Bakken

As a digital marketing consultant at Henkel, I enhance the performance of two websites and drive a seamless user experience for multiple branded e-commerce sites. I have over 10 years of experience in digital marketing, SEO, and web development, with a proven track record of increasing traffic, conversions, and revenue for various clients and industries.I manage key digital touchpoints, such as website, email, SEO, SEM, QR codes, pixels, and attribution links, and monitor progress and insights for further optimization. I also work closely with site leaders, marketing, social, and PR teams to review, resolve, and respond to each inbound request promptly. I hold an executive certificate in strategy and innovation from MIT Sloan Executive Education and a BA in English from Eastern Connecti...