Kate Terentieva

Hi, I’m Kate - The Internet’s Creative Director . Prioritizing consumer and behavioral psychology, I’m greatly inspired by people and the emotions we feel. In fact, that’s how my brand - Off The Record - created the world’s first icebreaker designed to accelerate human connection! As a creative director and fractional head of creative, I deliver omnichannel campaign strategies and executions to build and maintain strong equity for brands, agencies, and startups - across B2B & B2C worlds. My approach is designed to generate engagement, sales, awareness, press, "oohs" and "aahs." With a community of 70K+ online, you can find me reviewing ads, demystifying the creative marketing industry, and sharing my unconventional career story as the youngest female CD you probably know.