Karli Jaenike

Karli Jaenike is an SEO, content strategist and AI search specialist who blends storytelling with systems. She builds editorial programs that are search-savvy, audience-first, and grounded in real expertise, because content shouldn't just fill space. It should do something. With 10+ years at the intersection of editorial strategy, SEO, and content operations, Karli has a particular eye for the gap between what a brand actually knows and what the outside world can find. Her framework, Authority Engineering, is built around closing it: surfacing internal expertise, structuring it for both traditional search and AI discoverability, and building the systems to produce and distribute it at scale. Before Wild Idea, she led SEO content at Eventbrite and worked with enterprise clients at Sieg...