Josie Castro

Data-Driven Growth Strategist | 20+ Years of Marketing ExpertiseI'm a passionate marketing leader with experience crafting high-impact strategies that drive measurable results. My journey began in media but has traversed communications and creative disciplines, fostering a deep understanding of audience engagement and storytelling.Throughout my career, I've leveraged data to navigate industry disruptions and develop audience-centric narratives that resonate across diverse markets. I excel at:Strategic Planning: Developing data-driven marketing plans, competitor analysis, and market research to inform business decisions. (GWI, eMarketer, IPSOS, Qualtrics, Ameritest)Performance Marketing: Executing successful campaigns across paid search, social, and display, consistently exceeding goals ...