Jonathan Tattrie

With over 10 years of experience in paid social strategy, I specialize in leading teams to develop innovative, data-driven campaigns that deliver measurable business results. As Director of Paid Social at True Media Canada, I manage a talented team of specialists, having implemented internal processes to drive efficiency and consistency. I also have a proven track record of pitching and winning new business, helping brands unlock growth through bold, forward-thinking strategies. At True Media Canada, I lead paid social strategy and execution across both the Canadian and US markets, with deep expertise in Meta platforms (Facebook, Instagram), TikTok, Reddit, and other emerging social channels. I’m passionate about launching first-to-market campaigns that give clients a competitive edge,...