Jon Persson

Jon Persson is co-founder of Greco Gum, which sells mastic gum, the natural chewing gum harvested by hand from mastic trees on the Greek island of Chios, where he lives. Mastic gum has been chewed for 2,500 years and holds EU Protected Designation of Origin status. It has also become an unlikely fixture of the looksmaxxing and mewing trends, because it is far harder to chew than commercial gum. He can speak on what chewing gum is actually made of, the evidence behind jawline and masseter claims, mastic's published research in oral and gut health, and how a teenage internet trend collided with a protected agricultural product. He also built Greco Gum to multiple seven figures and can talk about bootstrapped DTC, organic growth, and running a single-island supply chain.