John Smiddy

I'm the guy who turns great supplement ideas into brands that actually sell. My specialty is brand strategy and positioning, but not the fluffy kind. I help founders create brands that connect emotionally, convert consistently, and scale aggressively. That starts with telling the right story and structuring the offer for real people with real problems. But it also means understanding how to work the system, whether it’s Amazon or other direct-to-consumer platforms. Visibility isn’t luck. It’s built. And I know how to build it. I’ve been doing this for over a decade, and I’ve been in early with brands that went on to make serious noise like RYSE, Vade Nutrition, and co-launched Ashton Hall's brand Worthy Supps. I’ve worked with dozens of doctors, influencers, and wellness founders to ...