Joel Smernoff

Joel Smernoff is the CEO of Black Umbrella, an emergency preparedness company specializing in modern, over-engineered emergency kits designed to help families remain safe, and self-sufficient during disasters and critical disruptions. With decades of experience in preparedness, emergency response, survival, and personal protection, Joel brings a practical, real-world approach to family preparedness. He oversees Black Umbrella's mission to provide families with professionally curated, field-tested resources they can rely on when it matters most.