Joel Klettke

I help brands with their conversion and customer proof, from GTM strategy and conversion copywriting to building customer story flywheels. Before this season... I built and ran a 7-figure business (Case Study Buddy) with an incredible partner and amazing team that served over 350 companies, including some of the largest brands on the planet (like HubSpot, Zoom, Shopify, and Loom.) That experience taught me a lot about business, social proof, and myself. And before *that*, I consulted to brands like HubSpot, Scott's Cheap Flights (now: Going), Benevity, and more on conversion, positioning, and messaging through strategic analysis, collaboration, and hands-on copywriting.