Jeff Hoffman
B2B Sales Training & Keynote Speaker | Founder & CEO, Hoffman | Creator of BASHO™ Email, Own the Deal®, & Scorecard® | Trained 250,000+ Sales Professionals
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B2B Sales Training & Keynote Speaker | Founder & CEO, Hoffman | Creator of BASHO™ Email, Own the Deal®, & Scorecard® | Trained 250,000+ Sales Professionals
Jeff Hoffman is the Founder and CEO of Hoffman (sellhoffman.com), a sales training and coaching company that has trained over 250,000 sales professionals across 40+ countries on six continents. Jeff is the creator of the BASHO Email™, the hyper-personalized prospecting email technique widely regarded as one of the most effective cold outreach strategies in B2B sales, and the author of Why You? Why You Now?® (WYWYN®), Own the Deal®, the Scorecard®, Social Paradigm®, Gives and Gets®, and The Perfect Meeting® sales methodologies. A 3x Founder/CEO and LinkedIn Top Voice, Jeff previously served as Director of Sales at Akamai Technologies, where he led direct, channel, and international sales teams and was recognized as Top Performer three consecutive years (1999, 2000, 2001). He later serve...
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