Jeff B. Leonard
Founder & CEO, Brandhorse — Brand Governance Platform for Evidence-Based Decisions
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Founder & CEO, Brandhorse — Brand Governance Platform for Evidence-Based Decisions
Jeff is the founder and CEO of Brandhorse, a brand governance platform that helps companies make evidence-based brand decisions. Brandhorse gives product, marketing, and research teams a structured system to collect brand evidence, detect patterns, and maintain brand integrity as organizations scale. Jeff's background spans brand strategy, product development, and research operations. He built Brandhorse after seeing how brand decisions in growing companies are often made on gut instinct rather than structured evidence — leading to inconsistency, wasted spend, and misaligned teams. Available to comment on: brand governance and brand management at scale, evidence-based decision making, research operations, product-market fit, founder-led product development, and the intersection of bra...