James Lawson

I build marketing systems that help industrial and B2B service brands turn clicks into revenue. Sometimes that means cleaning up Salesforce/CRM chaos, other times it's simplifying how leads move from campaigns to closed deals. After years working on both sides of sales and marketing, I realized growth rarely comes down to just launching another campaign. It’s about connecting your people, processes, and data so that marketing leads actually turn into sales. Here's what I focus on: Marketing Ops Launching clean, targeted campaigns that create leads sales teams actually trust. RevOps Creating clear Salesforce workflows that simplify life for reps instead of making them dread logging in. Data & Reporting Turning scattered spreadsheets and reports into clear dashboards that answer ...