Ivan Rodriguez

Iván Rodríguez is co-founder and CEO of Modelia, an AI platform that generates photorealistic fashion models and on-model product imagery for ecommerce brands. Modelia was selected as the official AI imagery tool of Mercedes-Benz Fashion Week Madrid 2026, the first major European fashion week to institutionally adopt a generative AI imagery platform. Before Modelia, Iván founded and exited Parclick (European leader of online parking spot reservations) and Vivla (European leader in Fractional Ownership). He works directly with fashion brands replacing or augmenting traditional product photoshoots with generative AI, and writes and speaks on the ethics of synthetic models, representation in AI-generated imagery, and the shifting economics of fashion content production. Modelia works with...