Isai Mercado

Isai Mercado is a U.S. Army veteran and former CAT dealership service technician who founded ViaFix, an Austin-based mobile mechanic marketplace connecting vehicle owners with independent mechanics who come directly to their location. With hands-on experience in automotive repair and small business operations, Mercado speaks to the real economics of the auto repair industry, the challenges facing independent mechanics, and the growing demand for mobile service alternatives to traditional shops. ViaFix was featured on The Blox Season 22 and is a registered venture through the Texas State University Center for Innovation and Entrepreneurship.