Ilja Zonov

Are your paid ads “working,” but you still don’t know where the revenue, leads, or installs are coming from?I have eight years of experience in performance marketing, working with top European scale-ups and as an independent consultant across industries such as travel, pet, and SaaS. I've managed multimillion-euro campaigns, but I care most about the "truth layer" behind performance: tracking, data integration, experimentation, and automation.I often bridge the gap between marketing, product, and data, ensuring that decisions are based on reality, not intuition.Today, I’m a co-founder at Klareo Agency. We help European startups and scaleups transform paid ads into profit by: * Clean tracking (GA4/GTM/CRM) so the numbers match business reality * Value-based optimization so "more leads" b...